Upfront Media appoints Ike Anand as chief creative officer for APAC

In this newly created role, Anand will be responsible for running the agency’s creative team. He will also run a team of digital creatives, who are experts at "breaking-the-mould" of digital campaigns, according to the agency.

Anand will focus on the Asia-Pacific market and work on the key clients, including AIG and Bosch. He reports to Upfront Media director Thorsten Nolte.

Prior to joining Upfront, Anand was creative director at In2 Marketing & Consulting. He also worked with agencies in Sydney, London and Singapore, including Ogilvy, DDB, Euro RSCG, TPG, Iris and Squake, as well as clients such as BlackBerry, Sony Ericsson, Vodafone, Hewlett Packard, Unilever, HSBC, Standard Chartered, Emirates, Audi, Volvo and Hennessy-Moet.