Upfront Media appoints new managing director

Tshidimba started his career in Belgium-Luxembourg as brand manager for Coca-Cola, Sprite and Coke light, before joined Nestle as marketing manager, managing Drumstick and Super Premium Ice Cream brands. He also headed Nesquik and NESCAFE at the Drinks Department later on.

In 2010, Tshidimba joined NetBooster Asia, a Manila-base digital agency, as business development director and developed accounts such as L'Oreal Paris, Maybelline, Garnier and KLM. He also co-founded Eastvantage, a consultancy and business process outsourcing company that provides web-enabled services from Manila.

In his latest role, Tshidimba will bring more than 12 years’ experience in marketing, sales and digital advertising to Upfront Media, and focus on business development, client servicing, creative direction and coordination with the Upfront Media Group, to take the agency growth to new heights.

“I am really excited to join this blooming tech and creative agency with fantastic growth in Asia. I am looking forward to adding to this growth by expanding our already strong position in the Philippine market,” said Tshidimba.