W Asia wins Bawah Private Island brief

W Asia has been appointed the long-term PR partner to Bawah Private Island.

Located two hours from Singapore, Bawah Private Island is luxury destination set among a collection of five islands in Indonesia. It is set to open next year.  

W Asia will be responsible for developing an environmentally aware campaign for Bawah’s launch, reflecting the brand’s commitment to preserving the islands’ 300-plus acres of nature and its desire to position itself as the leading eco-luxury destination in Southeast Asia.

Annabel Fox, managing director of W Asia, said the stunning destination and "fantastic sustainability story" will allow the agency to develop an engaging campaign.

Bawah is the latest client to join W Asia’s growing lifestyle portfolio, which also includes CÉ LA VI, The Parallel Art Group and global dating app Happn.