Disney Motion Pictures is the film studio arm of The Walt Disney Company, producing both live-action and animated feature films. This is the first time Disney Motion Pictures has selected an AOR in Singapore, after previously working with several agencies on a project basis.
With the win, Bates 141 will be responsible for delivering new thinking in the digital space and providing innovative marketing solutions for Walt Disney Motion Pictures. Overall, the agency's remit also includes creative, paid, owned and earned media.
John Ng, managing director of Bates 141 Singapore told Campaign that the account presents a tremendous opportunity for the agency. "Great brands move people and what we do with technology should bring people closer to brands. With Walt Disney Studios Motion Pictures we know we will be able to engage fans and encourage them to have more conversations, especially for great movies."
Marketing director of Walt Disney Studios Motion Pictures, Maan Villareal explained that Bates 141 was chosen because the agency knew "not only what to do, but also how to engage people in conversations about content in the right context.”
Apart from Walt Disney Studios Motion Pictures, Bates 141 Singapore has also recently worked with Accor, Finnair, Marina Bay Financial Centre, Motul and Club Med.
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