Thirty campaigns have been shortlisted for the 2018 Warc Prize for Asian Strategy, the organisation has announced.
McCann Worldgroup dominates the list, with a total of 10 shortlisted entries across multiple markets. Ogilvy (4), BBDO (3), Mindshare (2) and Ensemble Worldwide (2) also have multiple campaigns under consideration.
Entries from India account for half of the total, while China, Indonesia, Malaysia, the Philippines and Singapore also have multiple entries shortlisted. Japan, South Korea and Thailand are represented by single entries.
The winners will be announced in early November.
Now in its eighth year, the award is being judged by a panel of 23 client- and agency-side experts, chaired by Shekar Khosla, chief commercial officer at Kellogg's. The prize pool is US$10,000.
A complete list of the shortlisted entries follows, and details can be found at the Warc website.
| Title | Brand | Parent | Lead Agency / Agencies | Country |
|---|---|---|---|---|
| Capture | Verena Sure | Verena International Co. Ltd. | McCann Worldgroup Thailand | Thailand |
| Ho Ee Ki – Let It Go | Mudah.my | Mudah.my Sdn Bhd | Isobar Malaysia | Malaysia |
| Swasth India Mission | Savlon | ITC | Ogilvy | India |
| Intense Temperatures | Thermos | Thermos | McCann Worldgroup Japan | Japan |
| Dead Whale | Greenpeace Philippines | Greenpeace Philippines | Dentsu Jayme Syfu | Philippines |
| Carvaan | Saregama | Saregama | The Womb | India |
| Defined by our values | United Overseas Bank (UOB) | United Overseas Bank (UOB) | BBH Asia Pacific, ZenithOptimedia | Singapore |
| Touch of Care | Vicks | Procter & Gamble | Publicis Singapore | India |
| Overnight Oats | Quaker Oats | PepsiCo | BBDO Guerrero | Philippines |
| Girls (Don't) Fight | Reebok | Reebok | McCann Worldgroup | India |
| Gamers' Playground | KFC | Yum! China | Mindshare | China |
| Hijacking the largest shopping festival in the world | UNIQLO | UNIQLO | Mindshare | China |
| Full-heart support for Gaokao | McDonald’s | McDonald’s China | BBDO China | China |
| Touch | Johnson's Baby | Johnson & Johnson Indonesia | BBDO Indonesia | Indonesia |
| Neighbourhood 15 | Hotel Indigo | IHG | Iris Worldwide | Indonesia, Singapore |
| Sit Improper | Whisper | Procter & Gamble | Leo Burnett India | India |
| Opening the door for self breast examination | Narayana Health | Narayana Hrudayalaya Limited | McCann Worldgroup India | India |
| Welcome to the era of sam-chee | Mokjang Nadeuli Grill Cheese | Seoul Dairy | McCann Worldgroup | South Korea |
| Valentine's joy for the heartbroken | Jollibee | Jollibee Foods Corporation, Inc. | McCann Worldgroup Philippines | Philippines |
| Making the invisible visible | Dettol | Reckitt Benckiser | McCann Worldgroup India | India |
| Helping India cope with the death of cash | Paytm | One97 Communications Pvt. Ltd | McCann Worldgroup India | India |
| Alarm Bajne Se Pehle Jaago Re – Awaken before the alarm goes off | Tata Tea | Tata Global Beverages Limited | MullenLowe Lintas Group India | India |
| The most unpleasant experience | Harpic | Reckitt Benckiser | McCann Worldgroup India | India |
| India’s newest status symbol | Harpic | Reckitt Benckiser | McCann Worldgroup India | India |
| If you can dream it, you can Pylox it | Nippon Pylox | Nippon Paint Malaysia Sdn Bhd | Ensemble Worldwide | Malaysia |
| PokéMobile | Hotlink | Maxis Berhad | Ensemble Worldwide | Malaysia |
| Vodafone Sakhi – SMS to fight sexual harassment | Vodafone India | Vodafone India Limited | Ogilvy Mumbai | India |
| #LookUp | Vodafone India | Vodafone India Limited | Ogilvy Mumbai | India |
| #GoSafeOutside | Hamam | Hindustan Unilever | Ogilvy | India |
| Good Vibes | Sense International India | Sense International India | Cheil India | India |
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