Advertisers are getting ready for Super Bowl LVI, announcing their appearances and diving into social media to get NFL fans engaged.
This year’s game marks record investments from advertisers who had to shell out a whopping $6.5 million for a 30-second spot during NBCUniversal’s broadcast.
The game, which will take place on Feb. 13 in SoFi Stadium in Los Angeles, will overlap with the 2022 Winter Olympics in a historical double-header on NBC.
Two weeks out from the big event, brands are dropping teasers to pique interest and generate buzz.
Campaign US has the download:
Rakuten
Irish Spring
Monday.com
Sam’s Club
Booking.com
Budweiser
Planter’s
Lay’s
Frito-Lay
Vroom