WE Marketing Group partners with meat product company Jinluo

The agency is tasked to optimise packaging and retail terminals for Jinluo's low temperature product line and other new products.

"We are very pleased to be able to develop new products with the client," said Arthur Yu, executive director of WE, "We will integrate different strategies to help enhance the brand image of Jinluo and boost sales."

Yu said in recent years, the competition in the meat products market in China is getting increasingly fierce. Jinluo was the official meat products supplier for last year's Guangzhou Asian Games.