Jin Bo
Jan 10, 2011

Bates 141's Arthur Yu joins WE Marketing as executive director

BEIJING – Arthur Yu, former managing director of Bates 141 Beijing, has joined WE Marketing Group as executive director.

Arthur Yu, executive director at WE Marketing
Arthur Yu, executive director at WE Marketing

Yu will be responsible for expanding WE's activation business, which includes experiential marketing, consumer promotion, trade marketing, shopper marketing, retail/ pop design and digital activation.

"I am pleased to have a senior member with extensive client management and activation experience join our team. Activation has been part of our integrated offering, but we now have committed resources dedicated to developing this business. I am sure Arthur will add value and a fresh perspective to our current and prospective clients," said Viveca Chan, chairman and CEO of WE Marketing.

Arthur Yu has 30 years experience in the communications business, including 13 years on the Chinese mainland. In the past four years, Arthur diverted his focus from traditional advertising to brand activation and led Ogilvy Action between 2006 and 2009.

Bates 141 decided to scale down its Beijing business in October. Most of its employees have already left.

Source:
Campaign China

Related Articles

Just Published

57 minutes ago

John Wren: ‘Calculated risk makes you stronger’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.

1 hour ago

Agency Report Card 2024: MullenLowe

In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.

21 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

22 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.