Using weather data from Singapore's National Environment Agency, outdoor panels in this campaign displayed weather-appropriate creative throughout a campaign in the run-up to the movie's 27 August debut in Singapore.
The agencies created three pieces of creative for each of the five characters (Disgust, Fear, Joy, Anger and Sadness): One for rainy weather, one for sunny weather, and a generic statement for in-between conditions.
The campaign is running until 2 September across 30 panels in Singapore's central business district.
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