Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 9, 2014
WeChat still lags Weibo for brand recall, not a good marketing tool—yet
SHANGHAI - While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital marketing tool, according to studies from marketing consultancy R3 and research advisory firm Forrester.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Nov 13, 2023
Podcast: Unlocking China—a marketer’s guide to ...
.png&h=268&w=401&q=100&v=20250320&c=1)
Feb 26, 2024
WeChat dominates China's social media: All B2B ...
May 29, 2023
China social media in 2023: The brand guide to ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Cannes Lions Grand Prix winner faces scrutiny over ...
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Cannes Lions faces calls to step up action on ...
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
PROMOTED
1 day ago
Havas redefines creativity with data and technology ...
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
1 day ago
WPP Media appoints first global client presidents ...
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.