Adrian Peter Tse
Apr 8, 2015

Wellcome's future branding efforts to centre on heritage (again)

HONG KONG – Julie Chiu, sales and marketing director at Wellcome, knows too well the challenges facing marketers in the supermarket industry. Tight margins and market saturation have forced Wellcome to search internally to differentiate itself from the competition.

Wellcome aims to differentiate itself in a saturated market

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

8 hours ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.

8 hours ago

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

15 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

16 hours ago

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.