Mason Lerner
Nov 10, 2014

Why brands still come up short with millennial women

Marketers are wasting millions of dollars in media and creative by not building stronger relationships with women, according to new research.

(Photo courtesy Klearchos Kapoutsis via Flickr)
(Photo courtesy Klearchos Kapoutsis via Flickr)

Women expect a lot from their brand relationships, and millennials expect even more.

That's the conclusion of a recent study by Harmelin Media and Womenkind (a marketing and communications company that helps brands strengthen their relationships with women). It found that millennial women — those born between 1980 and 1995 — are far more demanding in their relationships with brands than previous generations.

That’s not a problem, but this is: The study also found that big brands aren’t very engaging to female consumers.

Read the full article from Campaign US

Source:
Campaign US

Related Articles

Just Published

18 hours ago

Agency Report Card 2024: Hakuhodo

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.

20 hours ago

‘Endless brand growth on a finite planet is a ...

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.