Media PR Analysis
Jennifer Zhuang
Aug 3, 2020

Will virtual livestreamers replace humans in China?

Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.

On April 20, virtual singer Luo Tianyi became the co-host of a campaign alongside China’s top livestreamer Li Jiaqi. Source: Youtube.com

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