World Gold Council appoints MS&L for global communications brief

The move follows a pitch that included a number of undisclosed agencies. There was no incumbent for the account.

In Asia, focal markets are expected to include Greater China, India, Japan, Singapore and Vietnam. A spokesperson for MS&L noted that Asia was a “high priority” for the WGC “given its potential for growth across luxury goods, investing and manufacturing”.

Glenn Osaki (pictured), MS&L’s regional president, said that the agency would work to “strengthen gold’s reputation as the bedrock of every investment portfolio, and as the most precious symbol of achievement in Asia”.

The WGC is funded by the mining companies AngloGold, Ashanti, Barrick, Goldcorp, Gold Fields and Newmont. Its interests cover four key areas: investment, jewellery, industrial and central banking. The organisation is also active in negotiating with government and regulatory bodies around the world to remove barriers to gold ownership.