Yahoo forges Southeast Asia content partnership with PropertyGuru

In the collaboration, PropertyGuru will deliver market intelligence, real estate news, expert views, interviews and articles, real estate directories and mortgage guides on Yahoo to help users in the four Southeast Asia markets with their property decisions.

Both companies say the partnership will drive additional traffic to both sites, and increase brand awareness for PropertyGuru in the core property markets of the region. In addition, the agreement allows Yahoo to allocate ads in PropertyGuru's network.

PropertyGuru most recently purchased Thailand-based website DDProperty.com in July as part of its efforts to expand and strengthen its online property business in Thailand.

“The partnership... strengthens Yahoo!’s commitment to bring locally relevant editorial content to our users and complements our news offering on Yahoo! News and Yahoo! Finance – the two leading sites in Singapore, with expert articles in the real-estate field,” explained Alan Soon, managing editor of Yahoo! Southeast Asia.

Meanwhile, Steve Melhuish, group CEO of PropertyGuru noted that property-related news, market intelligence, trends, tips and techniques of investment, is a closely-watched topic in each of the four markets. "This partnership brings together the core strengths of Yahoo!’s tremendous reach in Southeast Asia and PropertyGuru’s diverse database and online tools.”  

In addition, both companies disclosed that they have agreed to explore collaboration in other countries across Asia in the future.