Y&R Beijing wins creative business of US-linked China Guangfa Bank

Y&R Beijing will work on the bank’s corporate image, corporate banking and eBanking products, as well as its overall strategic development.      

China Guangfa Bank, a joint-stock bank 20 per cent owned by Citibank, is one of the 14 banks in China, of which four are state-owned and 10 are corporate-owned.

The emerging bank, the first to issue credit cards in 1995, is waiting in the wings to launch a dual-listing after suspending initial plans to list in the third quarter of this year. In August, China Guangfa Bank disclosed that it was waiting for a “good window” to launch its US$5.5 billion (RMB$35 billion) IPO in Hong Kong and Shanghai.

Originally a regional bank with its core business in the Guangdong area, Guangdong Development Bank changed its name to China Guangfa Bank in April 2011 to better reflect its expansion as a national bank and its vision to become one of the best joint-stock banks in China. 

Its logo was also changed in the same month to the shape of a red equilateral triangle indicating "endless innovation, infinite vitality and constant development," as the number three implies in traditional Chinese philosophy.

The three curves of the logo also represents the Yellow River, Yangtze River and Pearl Piver in China, referring to Guangfa Bank's "outstanding talents, abundant funds and advanced technologies".