Staff Reporters
Oct 9, 2012

Zing.vn reacts to get advertisers back

HO CHI MINH CITY - In an effort to get its advertisers back, Vietnamese social network Zing.vn has reportedly entered into an agreement with Universal Music Group for music downloads.

Universal Music Group
Universal Music Group

It is understood that the agreement will see Universal Music provide music under pay streaming and downloading services, with access from outside the country to be blocked. VNG Corporation, operator of Zing.vn, is expected to strike deals with other individuals and international music companies as well.

ZIng.vn lost advertising contracts with Coca-Cola and Samsung earlier this month, as they pulled their advertising from the site due to illegal music downloads. Industry players expect that if the situation is left unchecked other advertisers will also pull their advertising from the site.

Universal Music, owned by French group Vivendi SA, has a diverse artist portfolio that includes Maroon 5, Rihanna and Taylor Swift.

In June, Apple officially opened an iTunes Store in Vietnam allowing local users to download international music and movie content.

Related Articles

Just Published

1 hour ago

'Everyone Must Go' tagline for NZ Tourism slammed

Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.

6 hours ago

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

15 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

16 hours ago

Can ads make us feel something, even if they can’t ...

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.