The insurance giant, currently working with a network of around 20 agencies, is consolidating its business into a single, global partner.
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Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
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