Staff Reporters
Dec 13, 2012

DATA POINTS: Asia-Pacific consumers optimistic, but not spending

Asia-Pacific consumers remain the world’s most optimistic, despite Japan, Korea, Hong Kong and Taiwan facing pressure from deteriorating global conditions, according to Nielsen’s latest consumer confidence study. The Q3 2012 Nielsen study of nearly 30,000 consumers across 58 countries showed Asia-Pacific markets make up six of the 10 most confident countries globally, with Indonesia, India and the Philippines at the top. Korea, on the other hand, showed notably negative sentiment.

Related Articles

Just Published

13 hours ago

WPP invests in Stability AI to drive brand storytelling

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

16 hours ago

Women to Watch 2024: Asma Humayun, Shiny Toy Guns

A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.

17 hours ago

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

18 hours ago

Gender equality is everyone’s fight—so why is ...

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.