Staff
Mar 22, 2013

DATA POINTS: LeBron James is most popular Western celeb in China

Synthesio, a social-media monitoring company, listened to celebrity related conversations across the Chinese social web over a six-month period ending mid-February 2013 and created an infographic that ranked the top 25 celebrities based on the number of online mentions on Sina Weibo, Youku, Renren, and Tencent Weibo. NBA basketball player LeBron James took the top spot, followed by singers Rihanna and Justin Bieber, respectively. Lady Gaga and Taylor Swift rounded out the top five.

Related Articles

Just Published

8 hours ago

Publicis China CCOs on creativity in a hyper-speed ...

"When you live in China, you have to be constantly on the tip of your toes because of how dynamic it is," say Publicis Creative chiefs Kelly Pon and Tian It Ng, who share their thoughts on China’s global creative ambitions and more.

8 hours ago

40 Under 40 2024: Sambashiva Srisailapathy, GrabTaxi

The computer-engineer-turned-regional-leader has managed to evolve Grab’s advertising arm with clever ideas, sound numbers, and an infectious energy.

8 hours ago

Suntory Boss Coffee fuels celeb chef Andy Hearnden

The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.

9 hours ago

Why you shouldn’t ignore search everywhere ...

As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.