DATA POINTS: LeBron James is most popular Western celeb in China
Synthesio, a social-media monitoring company, listened to celebrity related conversations across the Chinese social web over a six-month period ending mid-February 2013 and created an infographic that ranked the top 25 celebrities based on the number of online mentions on Sina Weibo, Youku, Renren, and Tencent Weibo. NBA basketball player LeBron James took the top spot, followed by singers Rihanna and Justin Bieber, respectively. Lady Gaga and Taylor Swift rounded out the top five.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Cannes Lions Grand Prix winner faces scrutiny over ...
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
Cannes Lions faces calls to step up action on ...
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
Havas redefines creativity with data and technology ...
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
WPP Media appoints first global client presidents ...
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.