DATA POINTS: 'Showrooming' in Asia

Showrooming is widespread, but marketers should see that as an opportunity rather than a threat. That's according to TNS, which provided this set of infographics detailing who is showrooming, how they're interacting with their mobiles devices while they do it and how retailers can get involved. Please see the related-article link at the bottom of the page for more on the TNS findings.