Desigual holds seminaked opening party for flagship store in Harajuku

Desigual, a Barcelona-based casual clothing brand noted for its patchwork designs, candy colours and graffiti art prints, has opened its first Asian flagship store in trend-forward Harajuku, Tokyo. More than 350 fashion mavens queued overnight for a "seminaked" party (in Europe, the brand's opening parties are normally fully naked affairs). The first 100 participants in swimwear enjoyed early-bird shopping with a 50 per cent discount.