Marketing
Staff Reporters
Feb 22, 2013

Guinness sets Guinness World Record for "longest bar slide"

SINGAPORE – Guinness Singapore has set a Guinness World Record for the “longest bar slide” to mark the launch of its Guinness Draught in a Bottle variant. The event was attended by more than 350 guests at the House of Timbre, who witnessed Guinness fan Jeffrey Ng, handpicked by the brand, slide the new 330ml Guinness Draught in a Bottle 14 metres and 10.4 centimetres down the specially constructed bar slide to achieve the official title.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

'Local with full autonomy': Ogilvy global leaders on their mission in China

9 'Local with full autonomy': Ogilvy global leaders on their mission in China

'The holding company model has been broken for a long time': MediaSense CEO

10 'The holding company model has been broken for a long time': MediaSense CEO

Related Articles

Guinness sponsors Premier League with ‘largest global campaign to date’
Aug 17, 2024
Charlotte Rawlings

Guinness sponsors Premier League with ‘largest ...

How Guinness grew sales by using social media to target women and younger people
The Information
Jun 27, 2024
Charlotte Rawlings

How Guinness grew sales by using social media to ...

Guinness lights up pubs in Christmas push
Dec 15, 2021
Fayola Douglas

Guinness lights up pubs in Christmas push

Sony sets Guinness World Record to raise PS4 hype in Hong Kong
Nov 12, 2013
Benjamin Li

Sony sets Guinness World Record to raise PS4 hype ...

Just Published

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year
1 day ago
Staff Reporters

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

Five by Five Global to deliver AI-powered campaigns in seven hours
1 day ago
Nikita Mishra

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

BBDO launches new global vision to focus on bolder creativity & impact
1 day ago
Staff Reporters

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

Is Elon Musk’s X winning back advertisers?
1 day ago
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.