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PowerScreen Connection Marketing, launched by former Optimedia China MD Polun Ip and his partners, threw an opening party yesterday at its Beijing Office. Ip joked that to minimize the cost, the party was an 'intimate' one, with a mere 50 people from key clients, partners, media vendors and ad agencies, including Toyota, Lexus, Founder, Tadu.com, Yili, hylink, MJoule, ZenithOptimedia, Dentsu, OMG and Sohu TV.
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