Lee Kum Kee hosts regional challenge for aspiring Chinese chefs
Nearly 50 aspiring young chefs from seven countries in Asia participated in a two-day regional Chinese culinary challenge sponsored by Lee Kum Kee. Themed ‘Legacy and passion: A new page in Chinese culinary art ’, the event took place at the Chinese Cuisine Training Institute in Hong Kong on 5 and 6 March. The century-old sauce brand organised the event to elevate industry standards and promote Chinese cuisine.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Asia-Pacific Power List 2024: Ricky Afrianto, ...
A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.
Daniel Ricciardo drives the dream in Tourism WA's ...
The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.
Zenith wins Ugg media mandate in China
The agency will be responsible for the bootmaker's media planning and buying account in China.
Top 10 beauty brands in Southeast Asia
Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.