Cheil Hong Kong puts up a Christmas themed outdoor campaign at a Hong Kong subway station.
Originally from the Kumamoto prefecture in Japan, the fluffy anime bear mascot Kumamon has landed at the Kowloon station dressed up in Christmas sweater. The outdoor campaign commissioned by the Hong Kong MTR to Cheil Hong Kong includes a real-life train compartment as well as souvenir tickets. The campaign runs until 10 January next year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
