Marketing
Apr 27, 2015

Pocari Sweat gathers children's dreams for moon journey

Otsuka Pharmaceuticals, owner of the Pocari Sweat brand, hosted an event yesterday to kick of its 'Dream Capsule' project in Hong Kong. Many local children wrote messages that, if all goes according to plan, will be carried to the moon next summer along with some Pocari Sweat (in powder form), as the brand pursues "its dream of making Pocari Sweat a health drink for consumption in space". The company's vision is that in 30 years, "youths interested in space will be able to live out their dreams, unlock the Dream Capsule...and drink the Pocari Sweat mixed with the water found on the moon". More information on the project is available at lunar-dream.com/en.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

5 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

7 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

6 ways a brand idea can turn into an unforgettable experience

9 6 ways a brand idea can turn into an unforgettable experience

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

March APAC advertiser of the month: Pocari Sweat
Apr 9, 2024
Samuel Tan

March APAC advertiser of the month: Pocari Sweat

Campaign Creation Stories: How Pocari Sweat and Dentsu sent a heroine on a fantastic journey
Oct 28, 2021
Staff Reporters

Campaign Creation Stories: How Pocari Sweat and ...

China breaks in two Pocari Sweats over Hong Kong protest furore
Jul 11, 2019
Jingjing Ma

China breaks in two Pocari Sweats over Hong Kong ...

Media Palette scoops media AOR for Pocari Sweat maker Otsuka Pharmaceutical
Dec 3, 2013
Benjamin Li

Media Palette scoops media AOR for Pocari Sweat ...

Just Published

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
12 hours ago
Staff Reporters

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

Moo Deng says hands off unless you’ve washed up
12 hours ago
Ad Nut

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
13 hours ago
Nikita Mishra

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
14 hours ago
Rahat Kapur

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.