Data Media
Jenny Chan 陳詠欣
Feb 26, 2015

Real Madrid is the most popular club in China...online

Mailman Group's Red Card 2015 indexed the engagement ratings of global football teams across China’s football-obsessed digital landscape. Real Madrid is the highest ranked club, narrowly beating Spanish rival FC Barcelona. The data assesses seven key performance metrics including social following and online buzz across China’s major networks such as Sina and Tencent Weibo, Netease, TMall, Weishi and WeChat. Key questions the report answers are: What new revenue streams have football clubs started creating this year? Which club drives the most sales on Tmall? And which European team or World Cup nation is most successful in China right now?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

Coca-Cola and WPP renew global marketing partnership

3 Coca-Cola and WPP renew global marketing partnership

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

4 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

GroupM tells staff about redundancies as restructure hits UK

5 GroupM tells staff about redundancies as restructure hits UK

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Why has GroupM lost its way for so long? The buck stops with WPP

7 Why has GroupM lost its way for so long? The buck stops with WPP

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Omnicom set targets to cut staff costs by 10%

9 Omnicom set targets to cut staff costs by 10%

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

10 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Related Articles

How Asia is redefining football fandom for the digital age: Report
Apr 21, 2025
Staff Reporters

How Asia is redefining football fandom for the ...

Real Madrid capitalises on China popularity with official Tmall store
Jul 27, 2015
Jenny Chan 陳詠欣

Real Madrid capitalises on China popularity with ...

Heineken trusts Korean football fans with keys to unmanned bars
May 7, 2025
Ad Nut

Heineken trusts Korean football fans with keys to ...

Real Madrid retains place as the most valuable club brand in football
Aug 2, 2020
Campaign India Team

Real Madrid retains place as the most valuable club ...

Just Published

CEO Sharlene Wu exits Grey and AKQA China
15 hours ago
Minnie Wang

CEO Sharlene Wu exits Grey and AKQA China

The award-winning advertising veteran and longtime creative leader is relocating to the US after a 20-year career in the region.

Campaign360 opens in Singapore: Highlights
1 day ago
Staff Reporters

Campaign360 opens in Singapore: Highlights

Hundreds of brand marketers are gathering for two days of strategy, storytelling, and sharp discussions of the challenges shaping modern marketing.

GroupM Indonesia appoints Sri Widowati as CEO
1 day ago
Nikita Mishra

GroupM Indonesia appoints Sri Widowati as CEO

Marketing veteran steps into agency leadership after client-side success at Danone, Meta and Unilever.