burger king

Oct 4, 2024

Burger King’s controversial post-birth meal: Do ‘shock factor’ ads boost sales?

As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.

Sep 29, 2024

'Celebrating a new life..with junk food?': Burger King campaign divides the internet

A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.

Sep 26, 2024

How that Netflix noise sells Burger King in Korea

AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.

Sep 15, 2024

Burger King owner names first head of international media

The role at Restaurant Brands International for Burger King, Popeyes and Tim Hortons is contracted for one year.

Aug 28, 2024

Burger King Korea unveils ink-redibly tasty new summer campaign

Would you get tattooed in exchange for a Whopper?

Mar 26, 2024

Inside Burger King's performance-marketing strategy in Korea

The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.