gaming
How brands can authentically engage with Philippines’ gaming culture
As gaming and esports culture explode across the Philippines, brands are discovering that success comes not from flashy ads, but from genuine integration into the country’s close-knit gaming communities.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3.4 billlion gamers, less than 5% ad spend: Dentsu calls out investment gap
Despite a 6% jump in time spent, gaming's ad dollars remain missing in action.
How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How Ponos' Battle Cats clawed back more than a million lost players
CASE STUDY: Gaming company Ponos and creative arm RGA resurrected a struggling mobile game that was deemed too 'complex'. The game eventually achieved triple-digit growth and regained over a million lapsed players.
WPP announces global partnership with Roblox
The move comes as Roblox is accused of failing to protect children from harmful content.
How Roblox conquered the immersive ads space
As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its predominantly young user base.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)