mattel
2 days ago
Campaign Podcast: How Barbie stays relevant after 65 years
Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.
The Information
Oct 26, 2023
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Oct 4, 2023
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
Sep 26, 2023
Hot Wheels teaches kids to embrace failure
The Mattel brand’s new campaign seeks to show parents that it builds resilience and fuels creativity.
Jul 23, 2023
'Barbie' isn't afraid to air Mattel’s previous missteps
Everything marketing and comms pros need to know about Greta Gerwig’s highly-anticipated film. Warning: Light spoilers (and lots of pink) ahead.
Jul 16, 2023
The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz
The color pink is everywhere a week before the film debuts in US theatres.
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