Rick Boost
Jan 16, 2018

A visit to Accenture's collective creative Digital Hub

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

One of Accenture's most intriguing experiments in the last year was the creation of the Accenture Digital Hub in Singapore. Bucking tradition, the site gathers together designers, data analysts, developers, and content creatives in one location. 

In this new video, Campaign Asia-Pacific visits the Digital Hub for a tour led by Accenture Digital Managing Director Patrick de Moustier, who asserts that the facility's "full spectrum" of capabilities helps clients proceed on their digital transformations by quickly translating technology into business opportunities.

And if that sounds like a lot of buzzwords, perhaps a chance to see the lab's AI-powered bartender will entice you to watch? 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 hours ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

3 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

3 hours ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.