adidas | Fast vs Fast | Global

This is said to be the first commercial in an on-going marketing campaign that is created by 180 Amsterdam and its digital arm 180Riot.

The campaign promotes the footwear line F50 adiZero. French player Zinidine Zidane also plays a part in the commercial that sees him speeding through the opening scene in a vintage car.

The concept ‘Speed meets speed. And the Gods will decide.' is illustrated by pitching World Cup favourites Spain and Argentina against each other in a match for which the outcome can only be decided by the Gods.

The commercial leads to the adidas football Facebook page, which runs a ‘50 days of fast' competition offering participants the chance to win a pair of F50 with Messi’s signature.

Other footballers such as Kaka, De Rossi, Simao, Ballack and Gourcuff also share their insights on how they become faster and better here.

‘Fast vs fast’ is a campaign built on last year’s ‘Every team needs the spark’ also starring Zidane and Messi.





Credits:
Project F50 adiZero: Fast vs. Fast
Client adidas International
Creative agency 180 Amsterdam
Executive creative director Andy Fackrell
Copywriter Peter Albores
Senior art director Martin Terhart
Senior producer Joe Togneri
Digital agency 180Riot
Digital creative director Todd Bois
Director of digital planning Michael Aneto
Digital producer Peter Bassett
Production company Knucklehead
Directors Johnny Green, Gary Shore
Producer Matthew Brown
Editorial company Work Post London
Exposure Television, online