Daniel Farey-Jones
Dec 15, 2021

Arthur and Maurice ham it up in Publicis Christmas film

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative.

The annual Publicis Groupe Christmas skit is out, and they've been at the VFX. 

The video features chief executive and chairman Arthur Sadoun and his predecessor Maurice Lévy pondering the company's new Work Your World initiative, which allows employees to work anywhere for six weeks per year.

As the duo name places where they could work, such as New York and South Korea, we see their faces superimposed within well-known film and TV scenes relating to those locations.

For example, Lévy capers as The Joker in New York and Sadoun takes fright as the idea of working in South Korea puts him in the middle of the savage Squid Game.

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

1 day ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

1 day ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.