Daniel Farey-Jones
Dec 15, 2021

Arthur and Maurice ham it up in Publicis Christmas film

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative.

The annual Publicis Groupe Christmas skit is out, and they've been at the VFX. 

The video features chief executive and chairman Arthur Sadoun and his predecessor Maurice Lévy pondering the company's new Work Your World initiative, which allows employees to work anywhere for six weeks per year.

As the duo name places where they could work, such as New York and South Korea, we see their faces superimposed within well-known film and TV scenes relating to those locations.

For example, Lévy capers as The Joker in New York and Sadoun takes fright as the idea of working in South Korea puts him in the middle of the savage Squid Game.

Source:
Campaign UK

Related Articles

Just Published

10 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

11 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

12 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.

12 hours ago

What headwinds? Why Jane Lin-Baden doesn’t fear ...

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.