Campaign Crash Course: Developing your screen strategy with addressable TV

Lessons will cover the breadth of the marcomms industry, including technology, creative, media, strategy, leadership, diversity, inclusion and more. We'll start off by introducing you to larger topics and delve deeper into specific elements in the future. This series is designed to be useful to C-suite executives as well as those just starting out in their careers.  

The lesson

In the 48th lesson of our Crash Course series, we dive into the top five strategies for addressable TV strategies that marketers could execute as part of their marketing plan. The Asia Pacific streaming market is predicted to continue to show strong double digital growth. An expected 18% over the next 5 years which could be underestimated due to the recent changes from global subscription services such as Disney and Netflix. Along with the growth in subscription customer base, ad spend is expected to follow suit with a staggering 67% increase by 2027.

In this lesson you will learn:

• Adding addressable TV to your traditional linear TV plan to add incremental reach
• Using addressable TV to target bespoke audiences
• Location-based activation
• Addressable TV offers an accessible route to TV for brands who have not advertised on TV before
• Rethinking the role of TV within the brand funnel with TV lower funnel strategies

Your teacher