Marketing The Work
Staff Reporters
May 14, 2014

CASE STUDY: How gamification of real-life trips increased a travel agent's bookings

KOREA - Travel agent Tourbaksa, with agency Purple Friends, sent college students to Hokkaido and turned their trip into a spectacle that generated awareness and a significant increase in business.

KOREA - Travel agent Tourbaksa, with agency Purple Friends, sent college students to Hokkaido and turned their trip into a spectacle that generated awareness and a significant increase in business.

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