Advertising The Work
Sophie Chen
Jan 7, 2014

CASE STUDY: Singapore Cancer Society helps women conquer mammogram fears

The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.

The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

Mammogram campaign uses Māori poem to reach at-risk women
Oct 27, 2021
Ad Nut

Mammogram campaign uses Māori poem to reach at-risk ...

Smile Makers' new campaign encourages you to touch yourself...and potentially save your life
Oct 31, 2023
Ad Nut

Smile Makers' new campaign encourages you to touch ...

Australian artists transform 'I Touch Myself' into breast cancer anthem
Apr 14, 2014
Matthew Miller

Australian artists transform 'I Touch Myself' into ...

Leo Burnett Singapore appoints leads for digital and TV production units
Feb 14, 2013
Staff Reporters

Leo Burnett Singapore appoints leads for digital ...

Just Published

The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign
2 hours ago
Charlotte Rawlings

The Botanist gin focuses on 'the now' as it backs ...

The rebrand was handled by The Elephant Room.

Havas Health is futureproofing creativity through Neurodiversity Center of Excellence
2 hours ago
Emma Thumann

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

Why Snap’s creative chief is doubling down on ephemeral content
14 hours ago
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Women to Watch 2025 is now open for entries
14 hours ago
Staff Reporters

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.