Fox Media and Colgate make use of the biggest mouths in the business for their recent media campaign.
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What do a chili chef, a vetriloquist, a beatboxer and a coffee connoisseur all have in common? Incredible mouths, of course. Fox Media made good on their promoise to "tell a bigger story" through their campaign with Colgate.
The four short vignettes reached 75 million households, and landed silver in the consumer - film campaign category at IPA's Best of Health Show 2017.
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At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that things have stayed the same,” and humanised storytelling is required to close the gap between what organisations say and what audiences hear.
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A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
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