Analysis News DEI
Shawn Lim
Oct 16, 2023

Using AI to combat 'smile shame': Inside Colgate's drive to improve mental health in APAC

Smile shame, stemming from external comments and personal self-doubt, can lead to low self-esteem, social anxiety, and strained relationships. Campaign speaks to Colgate to find out how the brand is turning all frowns upside down.

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