The Work Advertising The Information
Bailey Calfee
Aug 16, 2024

Dove makes aging an aspiration in Beauty Never Gets Old campaign

The campaign celebrates the 67th anniversary of its Beauty Bar by casting only women over 60.

The campaign celebrates the 67th anniversary of its Beauty Bar by casting only women over 60.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

3 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

6 ways a brand idea can turn into an unforgettable experience

5 6 ways a brand idea can turn into an unforgettable experience

Top 10 fashion brands in Southeast Asia

6 Top 10 fashion brands in Southeast Asia

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

9 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top agencies abandon Campaign Brief amid growing controversy

10 Top agencies abandon Campaign Brief amid growing controversy

Related Articles

Lessons from 20 years of Dove’s Campaign for Real Beauty
The Information
Apr 11, 2024
Alison Weissbrot

Lessons from 20 years of Dove’s Campaign for Real ...

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
Apr 7, 2024
Shauna Lewis

Dove and Ogilvy highlight impact of anti-ageing ...

Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution
Sep 13, 2024
Charlotte Rawlings

Greenpeace subverts Dove’s ‘Toxic influence’ film ...

Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
The Information
Feb 4, 2024
Bailey Calfee

Dove’s Super Bowl LVIII campaign shows the effects ...

Just Published

Dentsu's production arm Tag launches craft agency
41 minutes ago
Alessandra Scotto di Santolo

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut
1 hour ago
Gideon Spanier

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

40 Under 40 2024: Fabian Tan, Junk
8 hours ago
Staff Reporters

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

Is brand sponsorship enough for Asian sports?
9 hours ago
Preston Tan

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.