Ad Nut
Sep 27, 2019

Emirates hires rugby official to call out etiquette violations

THE WORK: 'Emirates etiquette guide to Rugby World Cup 2019'.

Emirates has brought on an actual rugby referee to shout at passengers for violations of etiquette. Ad Nut is disappointed to find that they've only hired him for a series of short videos during the Rugby Workd Cup, and not full time.

Actually, being shouted at is too light a punishment for those who insist on reclining their seat allllll the way back.

The campaign aims to highlight the airline's live in-flight TV service.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

13 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

14 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

15 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.