How Mercedes-Benz is steering toward younger buyers
Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Cannes Lions Grand Prix winner faces scrutiny over ...
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
Cannes Lions faces calls to step up action on ...
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
Havas redefines creativity with data and technology ...
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
WPP Media appoints first global client presidents ...
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.