Ad Nut
Oct 22, 2021

Jackie Chan returns to fight for Shopee's 11.11 sale

The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.

Guess who's back? Re-enter the ad man. It's Jackie Chan, fighting off bad dudes out to spoil your shopping experience. Think you're going to stop us from getting the best deals? Think again. This time all of Chan's best moves come in the form of cashback offers and giveaways. Take that!

As you might know by now, Ad Nut has a thing for Shopee ads. From the glorious ridiculousness of Ronaldo to the ever-satisfyingly annoying vibes of Phua Chu Kang, to the silly charms of Mark Lee and the latest stunts of Chan, Ad Nut inexplicably looks forward to seeing how each bright, loud, noisy and irritating Shopee ad can get more camp than the last. 

And to the bewilderment of many, Ad Nut has not panned a single one. Many may ask if this is really the type of advertising we'd like to encourage more of? Ad Nut's reply is an unequivocal 'no'. Much like Jackie Chan's stunts, please do not try this at home. Shopee has created a 'thing' with the Baby Shark jingle, the bright orange suits, the silly dance moves and the over-the-top messaging, melded with anticipation and mystery surrounding its lineup of brand ambassadors.  

There's no need to emulate this. Just laugh and enjoy it. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

2 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

3 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.

3 hours ago

Moves and wins roundup: Week of February 17, 2025

Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.