The Work
Benjamin Li
Jul 5, 2012

Leo Burnett scores for Samsung with Hong Kong-flavoured video

HONG KONG - Leo Burnett Hong Kong has earned a rave review for a video advertising Samsung's Galaxy S3 in Hong Kong, thanks to the agency's choice to go local by employing a local actor and comedian to impersonate a well-known matchmaker and reality-show host.

HONG KONG - Leo Burnett Hong Kong has earned a rave review for a video advertising Samsung's Galaxy S3 in Hong Kong, thanks to the agency's choice to go local by employing a local actor and comedian to impersonate a well-known matchmaker and reality-show host.

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