Staff Reporters
Apr 15, 2014

Media360Asia video highlights: Goliaths of the media landscape

Highlights of sessions about the 'Goliaths' of the media world at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

This highlight video includes portions of an address by Dentsu Aegis Network CEO Jerry Buhlmann, who discussed whether consolidation in the media sector will provide value to clients. It also includes highlights of a Q&A session for which Buhlmann was joined by Ruth Rowan, CMO AMEA at BT Global Services, and Seraphina Wong, executive director of global advertising at UBS. Campaign Asia-Pacific brand director Atifa Silk moderated the discussion.

This is the second in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

10 hours ago

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

11 hours ago

Woolley Marketing: How much transparency is too ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.

11 hours ago

Publicis Japan bolsters creative leadership with ...

EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.