Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 27, 2009
MediaTV: IWC's luxury strategy
ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 27, 2009
MediaTV: IWC's luxury strategy
Oct 27, 2009
MediaTV: IWC's luxury strategy
Mar 9, 2025
Financial Times initiates a global media review
Apr 14, 2025
London-based independent the7stars bags global ...
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
7 hours ago
Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
10 hours ago
Hilton readies ‘connected story’ in latest Asia ...
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
.png&h=268&w=401&q=100&v=20250320&c=1)
11 hours ago
2025 Cannes Contenders: Angie Tijam-Tohid's top bets
Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.