Apr 20, 2009

Motorola | Aura of Beckham | Global

Motorola is going skin-deep inside David Beckham in the latest global push for its luxury line Aura.

Apparently inspired by Renaissance art, the campaign features the inner-workings of the footballer’s sculpted body to emphasise the design and perfection of the mobile device.




Credits:
Project Aura of Beckham
Client Motorola
Creative agency Ogilvy London
Director Anthony Mandler
Exposure Television, print

Related Articles

Just Published

3 hours ago

Lululemon hands media account to GroupM in key ...

The business was won from Havas after a competitive pitch.

4 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

4 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

5 hours ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.