
Credits:
Project Aura of Beckham
Client Motorola
Creative agency Ogilvy London
Director Anthony Mandler
Exposure Television, print
Motorola is going skin-deep inside David Beckham in the latest global push for its luxury line Aura.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.
The global talent, transformation, client and media agency leader will leave in May.
With their short duration and vertical format, micro dramas offer fresh entertainment to social media users. But as a marketing channel, they demand special consideration from brands.