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There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, in a fragmented media world, even award-winning work needs a story to grab attention. Darren Woolley asks: Does the agency reel still do its job?
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In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
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The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.
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Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
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