Nespresso picks Leo for creative account

Nespresso has awarded its global creative account to Publicis network Leo.

The appointment followed a competitive pitch against McCann Worldgroup and two other agencies, Campaign understands.

McCann Worldgroup, out of its Paris office, has worked with the brand for two decades on a project basis, it is understood. Interpublic Group, which owns McCann, will continue to have a relationship with Nespresso across MRM, UM, FutureBrand and Weber Shandwick.

Leo was formed in January from the merger of Leo Burnett and Publicis Worldwide into a unified network. Leo Burnett continues as a brand in the UK.

A McCann Worldgroup spokesperson said: "We’re incredibly proud to have worked with this iconic coffee brand to turn it into a global phenomenon. From the highly successful collaboration with George Clooney to the power of the 'Nespresso what else?' platform, our partnership has created work that has built a new premium coffee brand around the world. 

"We wish the brand well in its next chapter, and look forward to continuing our strong partnership across the many other ways we support the business."

Actor George Clooney has been the face of Nespresso for two decades. In a spot in January by McCann Worldgroup, Clooney and fellow actors Eva Longoria, Camille Cottin and Kim Go Eun were aboard an Orient Express-style train, as Clooney tried to solve the disappearance of wealthy passenger Cottin’s “jewels”, aka Nespresso pods.

Leo declined to comment and Nespresso has been approached for comment.

Nestlé, which owns Nespresso, awarded its European media account to WPP in 2023.